On July 8, 2010, the United States national initiative of the Forest Stewardship Council (FSC–US) announced the launch of the FSC-US Forest Management Standard for forest operations in the contiguous U.S. The revised standard has been developed to capture on-the-ground conditions that represent true forest stewardship and provide the foundation for FSC-certified forestry in the U.S. The result is a label that identifies for consumers the products that are sourced from forests managed to the highest environmental, social, and economic standards.