From fracking by companies such as Chevron, Exxon Mobil and Ultra Petroleum to greater use of recyclable cups by McDonald's and Starbucks, a host of CSR issues captured shareholders' attention and support this year, according to reports on the 2011 proxy season from As You Sow and Ceres.

http://www.greenbiz.com/news/2011/07/08/how-shareholder-activism-moved-needle-sustainability-2011