The long-term mission for the Sustainable Winegrowing Program includes:
- Establishing voluntary high standards of sustainable practices to be followed and maintained by the entire wine community
- Enhancing winegrower-to-winegrower and vintner-to-vintner education on the importance of sustainable practices and how self-governing will enhance the economic viability and future of the wine community
- Demonstrating how working closely with neighbors, communities and other stakeholders to maintain an open dialogue can address concerns, enhance mutual respect, and accelerate results